On my first day as Director of Community Storytelling, I walked into the media firm’s downtown office with my laptop bag slung over my shoulder and that familiar twist of impostor syndrome curling in my stomach.
The lobby smelled like coffee and printer ink. The walls were covered in framed stills from their documentaries—women in courtrooms, men on picket lines, families in front of burned-out houses, survivors in front of microphones.
A young guy at the front desk smiled.
“Hi. Can I help you?” he asked.
“I’m… starting today,” I said. “Laya Carter.”
Something flickered in his eyes.
“Oh,” he said. “You’re the fridge story.”
I felt heat rush to my face.
“That’s… one way to put it,” I replied.
He grinned, not unkindly.
“We’ve all read it,” he said. “Welcome aboard.”
In the conference room, the hiring manager—now my boss—introduced me to the team. Designers, video editors, social media strategists, a data analyst who could tell you exactly what time of day women were most likely to click on an article about leaving a bad marriage.
“This is Laya,” my boss said. “She’s going to help us tell stories that don’t sound like they were written by people who’ve never stood in line at the grocery store checking their balance.”
A small laugh went around the table.
I thought about all the times I’d sat in my old cubicle at my old job, answering emails for people whose names I’d never see on a paycheck, wondering if this was all I’d ever be—an invisible cog.
Now people looked at me like I belonged at the head of the table.
On my second week, we hosted a live online event for Financial Awareness Month. My job was to moderate a panel of experts—an attorney, a financial counselor, and a therapist specializing in economic abuse.
“You don’t have to share your story if you don’t want to,” my boss said. “You can just ask questions.”
But once the cameras were on and the chat began to fill with messages—
My boyfriend makes me show receipts for every dollar. My husband threatened to cancel my card if I didn’t apologize. My mom says I’m ungrateful for wanting my own account—I felt something loosen inside me.
“I’m not here as an expert,” I told the audience. “I’m here as someone who once stood in front of an empty fridge and lied to her four-year-old about why there was no yogurt.”
The panel went quiet. Even through the screen, I could feel hundreds of women leaning closer.
